This weeks reading involves the response to visual rhetoric and the text that occasionally interacts with the image(s). This form of rhetoric is used now, more than ever in the technological era. Advertisements, social media, emails, etc. all can contain this form of rhetoric, and depending on the author/writer, is able to influence or aid the audience. One thing that the book mentions I thought was interesting is that the lines between visual,written, and oral texts are blurred. I believe that this "blurring" between texts is able to enhance the texts of one another when used effectively. For instance, the passage discussing the making of book case utilized the images to aid in visualizing the procedure. The author also used the written text to argue that even though the Kindle had advantageous qualities, the "feeling" of a book could never be replaced. Both of these together can either encourage audiences (that agree with his belief) to try it, since it is a relatively easy procedure that can easily be followed through the text and visuals. In addition to that, many advertisements are made to compete with the "noise" that people are consistently barraged with. The way that this sometimes happens is by making an image that is appealing to a large audience group (can be sex appeal, uniqueness, strangeness, humorous, etc.). Once it is noticed (even if it's for a second) the audience might read the text that goes along with it and may remember it in the long run. These interactions are all forms of rhetoric and this is just another way of using it across media platforms.
The two videos regarding comic sans and the title sequence to Stranger Things build off the aforementioned paragraph. For example, Michael gives the story that comic sans was originally intended to be used as a format in which a virtual dog spoke via text box. Comic sans was an ideal font due to the fact that the pixelation of the regular font made it somewhat difficult to read, whereas comic sans font was relatively bigger and rounded. However, this font spread to other less effective mediums and soon became infamous across the Internet. This example shows the effect of visuals on a specific medium can significantly have an impact on an argument (or credibility) and how deviations from that medium can lead to the demise of a particular argument that the author is giving.
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