Claire Tidey 4/3

This week we were asked to read four sources. The first called "Image-Based Cultures", this source focuses on how cultures are influenced. one point that this source makes is that "it is sometimes difficult to locate the origins of our most cherished values and assumptions." (Jhally 199) Jhally uses this as a long running sentence that continues with many supporting ideas throughout this source. He also talks about the differences between the good life and reality when regarding advertising. Jhally states an important idea that what they place in the advertisements is things like happy family's, great relationships, and tension free leisure time, all of which in an advertisement can be provided by a product. Jhally brings up another interesting point about how the length of advertisements keep getting shorter and shorter, "images meticulously placed with music" (Jhally 203) these two combinations of things allow for people to feel emotions about the product and not give it a second though before buying it. The next source us a comic strip by McCloud. This comic strip was mainly about the abstract pieces that can be used. One thing McCord states is important is that "the universitality of cartoon imagery, the more cartoony a face is for instance, the more people it could be said to describe" (McCord 31) this is described as going from a very detailed picture of a specific humans face toa simple stick figure of a head. The next source is also a comic strip, this one a little harder to read, is by Wood. This one is a true comic strip about two boys who fought in the war together, Hank and Joey, this two were brothers through it all. Hank has ended up dying and Joey gets sent home. This comic is all about gratitude and being thankful for what you have. The final comic is about Superman and his good doings in the city. The bad guys had ipped off the police which had ultimately got them caught. This week we had to read four sources, three of which were comics.